Sunday, July 3, 2011

Edible and playable chocolate record sounds sweet (Yahoo! News)

A Scottish bakery continues the trend of chocolate marketing

Apparently chocolate is all the advertising rage in Europe these days. The chocolate website announcing the Sagres brewery's chocolate stout beer was a huge hit, and now a Scottish bakery has raised the (chocolate) bar even further. To celebrate the release of an album by the band Found, Ben Milne, of the Fisher and Donaldson bakery in Fife, Scotland, has created a 7" record single entirely out of chocolate. And what's more impressive? It actually plays.

It took a few failed experiments to get the technique down. One of the first attempts involved pouring molten chocolate onto a regular vinyl disc; the result was a negative of the disc that, while playable, actually reversed the song. Once they got the actual templates used to press the real vinyl discs, they were able to make a true, playable copy. The sound isn't exactly broadcast-quality, but it is recognizable as the song "Anti-Climb Paint." The band also recorded the single's video in the bakery kitchen.

The real question, of course, is how does the music taste? Band members Ziggy and Tommy tried it after listening to the single, and pronounced it "amazing."

Found via Laughing Squid

Post by Katherine Gray

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